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Hug For Good

Driving Empathy Into Action

HUG For Good is an initiative that draws upon the combined talent of our producers, directors, creative teams and a whole host of filmmaking professionals. When we put these skills together and point them at a specific problem we can create powerful stories that elevate awareness, boost donations and empower positive change for good.

We assemble teams that believe in the message. We create and execute purpose driven content that creates empathy and impact. We tap into the latest technologies and social platforms to find and engage young, motivated people to give their time and money to causes they are passionate about. We partner with clients, agencies, foundations, charitable organizations or individuals that are looking to sharpen their brand identities and messaging so they speak with greater strength and clarity. We are highly collaborative and motivated, and in the end, working on projects like this make us better people, and a better company using our creative business as a force for good.

Director Erica Orofino and White Ribbon treat online radicalization like the contagious condition it is in a deadpan doctor's-office PSA about the pipeline turning boys toward misogyny.
White Ribbon “Algorithm Sickness”

Director : Erica Orofino
Agency : Broken Heart Love Affair

 

Don’t Wait For Weird

Director : Dani Kind
Agency : We Are Superhuman

Tackle Hunger: Purolator, T&Pm Canada, and Holiday Films’ HUG for Good Initiative Deliver for a Cause Directed by Darcy Hennessey
Purolator “School Bus”

Director: Darcy Hennessey
Agency: The & Partnership

Very Still, Very Quiet

Director: TAO/S

The Rabbit Hole

Director : Tao/s

Melanie Chung directs this this lovely charity spot for Ronald McDonald House Charities SWO Hug For Good
RMHC “The Other Things”

Director: Melanie Chung
Agency: The Marketing Department

Game On: St. Michael’s Foundation Challenges Ben Stiller to a Paddle Royale Nimble Content, Jesse Senko & St. Michael’s Foundation Rally for a Cause St. Michael’s Foundation is taking fundraising to the next level with Paddle Royale, Canada’s biggest pickleball showdown. The campaign, shot by Jesse Senko for Nimble Content, blends high-stakes competition with a powerful mission—supporting frontline healthcare teams who deliver life-saving care every day. At the center of it all? Dr. Kim Connelly, Head of Cardiology, who’s issued a bold challenge to Ben Stiller—turning a friendly match into a high-energy rally for world-class healthcare. Sleek visuals, sharp storytelling, and a modern aesthetic bring this campaign to life, making an undeniable case for action. March 29 at @rallyatsherwoodvillage, the game begins. Pickleball meets purpose. Let’s play.
St. Michael’s Foundation “Paddle Royale”

Director: Jesse Senko
Client: St. Michael’s Foundation

Darcy Hennessey, Camp Jefferson & Holiday Films shines a light on real-life stories from Canada’s Centre for Addiction and Mental Health (CAMH), aiming to destigmatize mental health and addiction treatment.
CAMH “No One Left Behind”

Director: Darcy Hennessey
Agency: Camp Jefferson

World Vision “Burp”

Director: TAO/S
Agency: Broken Heart Love Affair

Sustainability

HUG is committed to working with our suppliers and clients to minimize our climate impact.

We are early Canadian adopters of “Green the Bid”, a US-based organization leading efforts toward sustainable production. We are implementing measures in the ways our projects are managed to mitigate our impact on the environment with the ultimate goal of normalizing sustainability on our productions.